Up-for-Whatever – The Creative Budweiser Event Venue

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Bud Light brought its “UpForWhatever” campaign to downtown Phoenix with the “House of Whatever”, an entertainment venue that took over Jefferson and First streets for three days during Super Bowl XLIX.

Image Craft received the “blue light” to keep the spirit of the “Whatever USA Campaign” going. We participated with printing, fabricating and installing a vast amount of fun and amazing graphics for the most unique party experience in Phoenix during the Super Bowl. Our team even painted the concrete to match the blue theme of the “Whatever” and of course we had something to do with the gigantic floor graphic.

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Three days of unforgettable parties, amazing concerts and one-of-a-kind activities for invited guests happened behind impressive and, of course, very creative adhesive vinyl wrapped shipping containers that were filled with all kind of bizarre objects.

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A huge “All Aboard Gate” welcomed fans into the sandy surroundings of the party scenes.

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If your hair was not up for the rain or you just felt like getting a “whatever” hairstyle – the hosts covered entertainment from hair to toe – The Frizz Hair Parlor.

Adhesive vinyl wall covering provided a nice stylish element inside the salon.

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Take a quick budlightHOW 043look behind the scenes prior to going live on Super Bowl Weekend – the chalkboard for the “Whatever Messages” and the “Charity Ball Games”.budlightHOW 039

 

No wonder the “House of Whatever” was nominated the most creative “booth” of the Super Bowl Central downtown Phoenix!

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What a fun opportunity to have been a part of the “House of Whatever” during Super Bowl!

Find Yourself in the West

DSC_3166Scottsdale Arizona who’s nickname is the The West’s Most Western Town added one more outstanding piece of culture to the already amazing selection of western art. Just a few weeks ago the “Western Spirit: Scottsdale’s Museum of the West” opened their doors.

Multi-generational, multicultural visitors are invited to engage in self-discovery and experience positive personal transformation. Our team at Image Craft was asked to help with the museums bold, dramatic, authentic, experiential, and participatory exhibitions.  And we surely had a lot of fun printing, fabricating, and installing. Colorful wall murals are framing the entry way of the museum to welcome the museum visitors.

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Exciting wall decals draw the visitors eyes to incredible artwork. We printed, fabricated and installed over 800 different plaques and feature descriptive graphics.

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The museum’s stories surprise and engage by using light and sound, color and texture, inviting visitors to discover, explore, and learn. Image Craft built and fabricated interactive puzzle pieces, printed custom backdrop banners and much more.

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This is a beautiful museum dedicated to American Indians and Local Cowboys – Go plan your visit and get immersed in the Wild West!

www.scottsdalemuseumwest.org

 

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