Bud Light brought its “UpForWhatever” campaign to downtown Phoenix with the “House of Whatever”, an entertainment venue that took over Jefferson and First streets for three days during Super Bowl XLIX.
Image Craft received the “blue light” to keep the spirit of the “Whatever USA Campaign” going. We participated with printing, fabricating and installing a vast amount of fun and amazing graphics for the most unique party experience in Phoenix during the Super Bowl. Our team even painted the concrete to match the blue theme of the “Whatever” and of course we had something to do with the gigantic floor graphic.
Three days of unforgettable parties, amazing concerts and one-of-a-kind activities for invited guests happened behind impressive and, of course, very creative adhesive vinyl wrapped shipping containers that were filled with all kind of bizarre objects.
A huge “All Aboard Gate” welcomed fans into the sandy surroundings of the party scenes.
If your hair was not up for the rain or you just felt like getting a “whatever” hairstyle – the hosts covered entertainment from hair to toe – The Frizz Hair Parlor.
Adhesive vinyl wall covering provided a nice stylish element inside the salon.
Take a quick 
look behind the scenes prior to going live on Super Bowl Weekend – the chalkboard for the “Whatever Messages” and the “Charity Ball Games”.
No wonder the “House of Whatever” was nominated the most creative “booth” of the Super Bowl Central downtown Phoenix!
