Up-for-Whatever – The Creative Budweiser Event Venue


Bud Light brought its “UpForWhatever” campaign to downtown Phoenix with the “House of Whatever”, an entertainment venue that took over Jefferson and First streets for three days during Super Bowl XLIX.

Image Craft received the “blue light” to keep the spirit of the “Whatever USA Campaign” going. We participated with printing, fabricating and installing a vast amount of fun and amazing graphics for the most unique party experience in Phoenix during the Super Bowl. Our team even painted the concrete to match the blue theme of the “Whatever” and of course we had something to do with the gigantic floor graphic.


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Three days of unforgettable parties, amazing concerts and one-of-a-kind activities for invited guests happened behind impressive and, of course, very creative adhesive vinyl wrapped shipping containers that were filled with all kind of bizarre objects.


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A huge “All Aboard Gate” welcomed fans into the sandy surroundings of the party scenes.

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If your hair was not up for the rain or you just felt like getting a “whatever” hairstyle – the hosts covered entertainment from hair to toe – The Frizz Hair Parlor.

Adhesive vinyl wall covering provided a nice stylish element inside the salon.

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Take a quick budlightHOW 043look behind the scenes prior to going live on Super Bowl Weekend – the chalkboard for the “Whatever Messages” and the “Charity Ball Games”.budlightHOW 039


No wonder the “House of Whatever” was nominated the most creative “booth” of the Super Bowl Central downtown Phoenix!

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What a fun opportunity to have been a part of the “House of Whatever” during Super Bowl!


Made in America!

“Fashioned in America” is the new exhibition at the Phoenix Art Museum, which highlights work by contemporary designers’ vision and talent that are invigorating the US clothing manufacturing.

The supporting display graphics by Image Craft were also made in America, to be more specific just down the road from the Phoenix Art Museum at our corporate headquarters on Broadway Road in Phoenix, Arizona.

The raised display stages for the mannequins were carefully designed and wrapped with digitally printed adhesive backed vinyl to represent a 40 foot long American flag.

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Beautiful backdrop images on our Airtex woven fabric material completed the overall American look and feel of the new exhibit, which opened on October 11th, 2014 to the public.


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For this project we chose to print all the images on our environmentally friendly Latex printers. All materials and inks are Greenguard certified. The air quality and the low chemical emissions at a museum exhibit are key to print fabrication requirements and Image Craft offered just the perfect solutions for this project.