We’ve posted hints and sneak peeks at our new logo and changes to come with an all new web site (coming soon!), but one might wonder why all the changes and efforts at recrafting our image. Simple, really – we’ve evolved.
Over its 33 year history, Image Craft has evolved from a company that provided photo laboratory services into a full service graphic solutions provider. Established in Doug Olson’s garage in 1979, Image Craft now offers a full range of large format printing, themed environments, and fine art/photographic reproduction services housed in a 60,000 square foot state of the art facility headquartered in Phoenix, AZ, with a second location in Denver, CO. As the premier graphics printer in the Southwest, our nationwide client base includes restaurants and retailers, museums and galleries, arenas and major league sports franchises, plus everything in between. No project is too big or too small; hence, our company slogan, “Any image. Any size. Anywhere.”
As recently as 2012, our Denver location rapidly expanded with the acquisition of Qube Visual, taking us from a sales office serving the Denver market since 2005, to a fully functional production facility. Earlier in 2012, we also acquired A Graphic Source of Scottsdale, whose specialization in vehicle graphics and design formed the foundation of our new in-house design department, which was expanded to include 3D trade show and exhibit design.
Furthermore, with the 2010 addition of our ICON Themed Environments division, adding millwork and fabrication of three dimensional displays and exhibits to the mix, we’re able to fabricate complete experiential environments ranging from retail and corporate interiors to museum exhibits and beyond, from CAD through installation.
While film processors and darkrooms have been relegated to fond memories in the minds of our dedicated staff, we still specialize in gallery quality fine art and photographic reproduction using the latest digital technologies. In 2009, we acquired Hance Partners, master printmakers with a clientele consisting of world-renowned photographers, further solidifying our reputation in the fine art community.
Clearly, our long standing logo and company motto “Any image. Any size. Anywhere.”, while still accurate, needed some updating.
First, we revamped our logo, giving it a fresh, more modern appearance, with a dimensionality that better reflects the wide range of products and services we offer. The three colors and updated tagline represent our three main product lines – themed environments, wide format graphics (and all that the term encompasses), plus fine art reproduction.
Second, we’re in the process of redesigning our web site to incorporate information about all three product categories into one central location. As a result, content from the current ICON Themed Environments and Hance Partners web sites will be found right on our imcraft.com home page for your convenience. The new site will also link to our blog so readers can more easily find and follow all the news that’s fit to print… in graphic detail!
Third, expect to see a greater commitment to communicating our message to the public through the use of press releases, newsletters, industry publications, social media engagement, community involvement, etc. Exciting things happen here at Image Craft on a daily basis, so we want to share more of our experiences and latest news with you.
As the graphics industry evolves, so does Image Craft. Adaptation to new market opportunities and technology is in our company DNA, and you – our valued customers, partners, and vendors – provide the stimulus for change. We welcome your feedback on our new logo, or anything else, as we recraft our image.