PRESS RELEASE: Image Craft Transforms Pepsi Center for NCAA Women’s Finals

FOR IMMEDIATE RELEASE                                  

March 27, 2012


DENVER, COLO. – Image Craft (which recently acquired Qube Visual, the official signage provider for Pepsi Center), a graphic printing, fine art reproduction and themed-environment company, will be transforming the interior and exterior of Pepsi Center, the Colorado Convention Center and the five host hotels for the NCAA® Women’s Final Four®, with the installation of large-scale graphics and production of team-specific signage.

The installation will begin Sunday morning and continue for an estimated five days in order to be finished before the semifinals April 1. The interior of Pepsi Center will be completely transformed to reflect the event’s and teams’ branding.

Image Craft was selected by Sport Graphics of Indianapolis, the design agency of record for the NCAA that oversees the décor project management, production and installation for all of the organization’s 89 championships, to do the team-specific graphics and the complete installation. Preparations and coordination have been going on for the past month and the company plans to have the interior work on the arena finished by Wednesday.

“We are excited to partner with the NCAA, Sport Graphics and Pepsi Center to execute this installation for the Women’s Final Four,” says Krik Krikorian, account executive for Qube Visual and now Image Craft. “Based on our capabilities and experience working with Pepsi Center, this is a natural fit for us.”

Aaron Wright, installations manager for Image Craft, says, “Given the sheer size of the project and short amount of time allowed for set-up, we have a crew of 10 in addition to myself with lots of aerial equipment scheduled to work 10 hours a day. Weather permitting, we are anticipating a smooth installation; this is what we do.”

Image Craft is a full-service, leading-edge visual communications company that provides consulting, concept, design, production, delivery and installation for solutions in printing, fine art reproduction and themed environments. Headquartered in Phoenix, Ariz., since 1979, Image Craft serves a wide range of clients nationwide. For more information, visit


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