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March 27, 2012
IMAGE CRAFT SELECTED FOR MAJOR INSTALLATION OF BRANDING FOR NCAA WOMEN’S FINALS AT DENVER’S PEPSI CENTER
DENVER, COLO. – Image Craft (which recently acquired Qube Visual, the official signage provider for Pepsi Center), a graphic printing, fine art reproduction and themed-environment company, will be transforming the interior and exterior of Pepsi Center, the Colorado Convention Center and the five host hotels for the NCAA® Women’s Final Four®, with the installation of large-scale graphics and production of team-specific signage.
The installation will begin Sunday morning and continue for an estimated five days in order to be finished before the semifinals April 1. The interior of Pepsi Center will be completely transformed to reflect the event’s and teams’ branding.
Image Craft was selected by Sport Graphics of Indianapolis, the design agency of record for the NCAA that oversees the décor project management, production and installation for all of the organization’s 89 championships, to do the team-specific graphics and the complete installation. Preparations and coordination have been going on for the past month and the company plans to have the interior work on the arena finished by Wednesday.
“We are excited to partner with the NCAA, Sport Graphics and Pepsi Center to execute this installation for the Women’s Final Four,” says Krik Krikorian, account executive for Qube Visual and now Image Craft. “Based on our capabilities and experience working with Pepsi Center, this is a natural fit for us.”
Aaron Wright, installations manager for Image Craft, says, “Given the sheer size of the project and short amount of time allowed for set-up, we have a crew of 10 in addition to myself with lots of aerial equipment scheduled to work 10 hours a day. Weather permitting, we are anticipating a smooth installation; this is what we do.”
Image Craft is a full-service, leading-edge visual communications company that provides consulting, concept, design, production, delivery and installation for solutions in printing, fine art reproduction and themed environments. Headquartered in Phoenix, Ariz., since 1979, Image Craft serves a wide range of clients nationwide. For more information, visit www.imcraft.com.
FOR IMMEDIATE RELEASE
March 14, 2012
IMAGE CRAFT ANNOUNCES ACQUISITION OF QUBE VISUAL, LAUNCHING EXPANDED GRAPHIC AND FABRICATION SOLUTIONS TO DENVER BUSINESSES
DENVER, COLO. – Image Craft, a graphic printing, fine art reproduction and themed-environment company, announced today the acquisition of Qube Visual, a Denver-based signage and graphics company in business since 1982.
The acquisition will allow Image Craft, with a sales office in Denver since 2005, an opportunity to leverage Qube Visual’s extensive client base, including the Pepsi Center, providing more solutions than Qube Visual was able to do alone, while allowing Image Craft to have a production facility to more directly serve Denver clients.
“We’re excited about expanding in Denver,” says Doug Olson, President of Image Craft. “We’re seeing increased activity in their marketing and professional sector, indicating the area’s confidence in the economy. When the opportunity to merge our extensive capabilities and relationships with Qube’s reputation and client base, we knew there was a strong opportunity for growth.”
Image Craft has been planning to expand in Denver prior to talks about acquiring Qube Visual. Based in Phoenix, AZ., Image Craft plans to keep the Denver sales team as well as the majority of Qube Visual employees on staff.