Fresh from our facility and headed for the track, we just wrapped the official pace car for the NASCAR Subway Fresh Fit 500 to be held on March 4, 2012 at Phoenix International Raceway! Designed by The Lavidge Company of Phoenix, this wrap is unique in that it features four different types of vinyl and two different laminates.
The main layer was printed on 3M 180 C-V3 with matte laminate; 3M Carbon Fiber was used for the hood and running board; a unique Mirror Chrome vinyl was used on the running board, NASCAR logos, and ticket info text; and Premium Black Cut Vinyl was used for the #SUBWAY500 text. The 3M 180 C-V3 was used again on the print cut PIR and Subway logos, this time with a glossy laminate.
Image Craft Account Executive, Ken Apel, has wrapped the Farmers Insurance fleet of HelpPoint Mobile Claims Center (MCC) and Customer Care Vehicles (CCVs) several times throughout the years, culminating in this recent wrap for the fleet’s flagship showpiece bus, which not only stands ready to respond to the latest catastrophe, but also serves as an impressive public relations and marketing vehicle – literally! Recently wrapped in approximately 1300 square feet of 3M ControlTac adhesive vinyl, as well as another 300sf of window perf, this bus took a two man team of Image Craft installers three days to complete, but that’s only the beginning of this amazing vehicle’s story!
Verdean and Randy Glenn pose next to MCC bus while install under way.
We had the recent opportunity to take a tour of the technologically innovative flagship MCC bus, as well as chat with MCC Operator/Customer Advocates Verdean and Randy Glenn. In speaking with the Glenns, one gets the sense that Farmers is one company who truly cares about the needs of its customers during some of the most harrowing ordeals of their lives. In addition to the technology that allows the Glenns, as well as the other fleet vehicle operators, to provide a truly awe-inspiring array of services to Farmers customers in need, it’s also clear that the most valuable service of all is the sense of instant community that the arrival of the MCC brings to recently destroyed and severely stressed local communities in the aftermath of natural disasters.