As the first of many exciting changes in store this year, we’re pleased to announce that Scottsdale digital printer A Graphic Source was acquired by Image Craft in January, 2012. In business since 2002, A Graphic Source specialized in vehicle graphics, but also provided creative solutions design, manufacturing and installation of other premium quality graphics. Joining our team as Account Executive is the founding owner of AGS, Ken Apel, who is excited to offer his customers Image Craft’s expanded range of products and services.“I relied on Image Craft for the past 12 years as my #1 source for any large format graphics that I could not produce in-house at A Graphic Source. Now being part of one of the most versatile graphics companies in the West, this new opportunity vastly enhances the products and expertise I will be able to offer my customers. Large format graphics, themed environments & trade shows, fine art/photo reproduction, along with full in-house design services makes us truly a one-stop shop.” — Ken Apel, Image Craft Account Executive
Account Executive, Image Craft
When Blue Square Manufacturing needed a prototype kiosk for a pool industry trade show, they called on Image Craft’s team of experts for design and manufacture in order to meet a one week deadline. The plan was to eventually produce 1000 kiosks and install one in every dealer showroom coast to coast. Our Creative Director, Drew Nazzaro, designed the kiosk, which was completed in time for the show opening in eight days.
While the kiosk was being manufactured, we had to move quickly to develop graphic layouts for client approval. The task was no small matter; we had to go from concept to completion to print in just three days. Fortunately, we had recently acquired the graphic design talents of Andrea Todd. Understanding the urgency, Andrea was a quick study and learned all about Blue Square. Keying off on a graphic with a grid like motif she found on their Facebook ad, the look was modified to work with the kiosk. This plan along with three other backup options were developed and delivered to the client for review in less than 24 hours, and the grid design shown here was selected.
We soon learned the artwork would not be located and had to be created. The “can do” attitude of the A Team took over, and Andrea set about creating the files for print production. The curvature of the kiosk revealed a need for some graphic layout rework, but by the time the kiosk arrived in the Image Craft paint shop, we were ready. Andrea and Drew had immersed themselves in the project and added interesting details, including a painted top edge to match the base. By Thursday, the glossy enamel blue paint finish was applied. Like true artisans, our paint department decided to add a second coat to create a smooth finish, eliminating slightly visible metal bumps beneath the first layer of paint.